Here's a sampling of Isaac's design work for CTRL Health:
/ circa 2015-16 /
The full color logo is strong and familiar. The word "control" is visually represented by the "control" button, which helps the viewer, at first glance, understand technology is used to help control their health.
The color palette is familiar, yet distinctive. Colors translate well between RGB and CMYK, and the color scheme is meant to evoke calmness, with a "refreshingly new" feeling and approach.
full-color branded icon
This full color branded icon was was designed for use on all social channels that require a 1:1 aspect ratio.
Full-color PRoduct Logo
The Symphony™ brand and logo were created specifically for CTRL Health's telemedicine product. The name Symphony describes how the application orchestrates traditionally disparate (and often conflicting) tools that create a cacophony of noise, creating a harmonic patient/healthcare experience.
The patient homescreen
This asset is used on the website to depict the company's product focus. Careful consideration was applied to the iPhone and its shading, as well as to product colors and the selected screenshot to help the visitor feel comfortable and in control of their health data.
The infographic above is a piece of marketing collateral used to convey the value proposition of one CTRL Health product, Symphony™.