Portfolio

Three projects. Four questions.

Business problem. Insight. Solution. Impact.

First-party case studies drawn from Isaac Naor's public professional record.

Project 01

A five-year data problem, resolved in production.

Organization: GoDaddy Research
Role: Principal Product Manager
Period: 2026
Result: 20M+ records / under 3 days

01Business problem?

A data problem had remained unresolved for more than five years. The projected fix required two to three quarters and additional headcount.

02Insight?

The constraint was not raw model capability. It was how the work was decomposed, governed, and evaluated across the entire dataset.

03Solution?

Isaac designed and deployed a governance-aware multi-agent data orchestration system with explicit roles, controlled handoffs, and full-dataset evaluation.

04Impact?

The production system shipped in under three days and achieved 100% evaluation accuracy across more than 20 million records.

Project 02

From monolith to momentum.

Organization: NoFraud
Role: Principal Product Manager
Period: 2024–2025
Result: 12x release velocity / about 50% fewer resources

01Business problem?

A monolithic ML risk engine made product changes slow, resource-intensive, and difficult to test after a company restructure.

02Insight?

Fraud decisioning needs both repeatability and judgment: deterministic controls where consistency matters, and non-deterministic AI + ML models where signals and uncertainty matter.

03Solution?

Isaac rebuilt the core product and experimentation infrastructure as a hybrid AI + ML decision system, then redesigned onboarding and the platform taxonomy around it.

04Impact?

Release velocity increased 12x, resource requirements fell about 50%, onboarding conversion increased 300%, and cost of goods sold fell about 25%.

Project 03

From a domain purchase to a business launch.

Organization: GoDaddy
Role: Product Manager
Period: 2022–2023
Result: First generative AI product / used by millions

01Business problem?

First-time founders were buying domains, then stalling at the harder work: choosing a name, building a brand, incorporating, launching a site, and finding customers.

02Insight?

The domain purchase was not the destination. GoDaddy's proprietary data and emerging generative AI could connect the steps that followed into one coherent product experience.

03Solution?

Isaac identified the opportunity, drove the business case, and led the early research, ideation, and UX for what became Airo.

04Impact?

Airo became GoDaddy's first generative AI product and is now used by millions of entrepreneurs to move from an idea to an operating business.