Different is powerful.
After 20+ years in product leadership and 15+ years in people management, I’ve learned I’m wired differently than most. I get more in life by giving than receiving. I think differently, looking at problems without being caught up in how that problem has always been solved. I’m driven by flow – the result of curiosity, deep collaboration, and pushing the boundaries of my expertise every day through the creative process. And thinking differently creates a paradigm through-which exceptional quality is easily seen.
When quality is apparent, it’s presence, or lack thereof becomes obvious, and the path to reverse engineering it becomes clear.
Quality is rare.
It’s something you can feel, something that permeates every aspect of a product. It’s the result of countless hours of contemplation, and meticulous removal of excess; the 99 “no’s” for every one “yes”. Quality reflects deep thoughtfulness, care, and respect for a product’s purest purpose, and requires deep-rooted passion to drive its pursuit.
It’s identifiable in logos, icons, typography, colors, accessibility, interactions, animation, sound, experiences, finishes, weight (or lack thereof), and gameplay.
Quality isn’t an accident.
It’s the result of consistent, tireless, and thoughtful effort, complimented by the utmost care and respect for both product and user. Quality creates pride in craftsmanship for creators, and pride in ownership for the lucky few.
My name is Isaac, and I create quality products and experiences.
In addition to having created hundreds of products, I’m also an inventor, volunteer soccer & baseball coach to extraordinary kids, dog rescuer, general do-gooder seeking to create exponential impact (yep, that’s my design – when everyone tried to keep busy watching Netflix endlessly, I was busy designing and scaling new PPE with limited materials, in cooperation with various hospitals including Cedars Sinai, and UCLA, to name a couple), member of an international asteroid search team, husband, and father. I look at every day as a chance to re-invent myself leveraging the best data available, and I apply that same methodology to defining and driving the vision for products that adapt to the evolving world around us…so they can grow up to be big and strong like the brands they represent.
I make products that scale from zero to one. Then billions more.
From carrier-grade mobile messaging platforms with multi-decade lifecycles and a user-base counted in the hundreds of millions, to a first-of-its-kind mobile health record; spanning industry-first augmented reality shopping experiences for the high-end retail market in the early 2000’s, through bleeding edge non-invasive, biometric-driven telekinetic tools powering mixed reality (XR) experiences. I tell stories through focused, unprecedented products that serve billions.
Throughout my career I’ve surrounded myself with individuals that I aim to serve and that in-turn, push me to grow and continuously reinvent myself.
Wanna collaborate? Message me on X or LinkedIn. Looking for coaching to help you find joy in what you do, and potentially push your boundaries through endurance and Ultra races? Message me here.
Flattery will only go so far. But so far, soooo good.
“You embody everything I look for in a teammate.”
“I have to be honest with you – when you told me how little time it would take to roll-out a scalable mobile ticketing solution with Live Nation...I thought you were nuts! You proved me wrong, and not many people can say that.”
“You have a knack for bringing opportunities to me at exactly the right time – I don’t know how you do it!”
“...what you did in turning this team around, from what it looked like in the beginning of the season, was nothing short of amazing. It’s been a pleasure watching these kids grow through your coaching.”
“Hiring you was the best decision I made at GoDaddy. I don’t want to build anything without you!”
“You’re an incredible leader, talented designer and the most empathetic (and probably the best?) communicator I’ve ever had the pleasure of working with and for.”
“Thank you for making our work so fun! Our meetings are so inspiring and it makes all the difference in the world working with a team that motivates and inspires while translating our desires into tangible, converting, digital experiences!”
“You have boundless energy, you’re personable and reliable, and your work is exemplary. Thank you for being such a great partner.”
A brief timeline.
// 2016 - PresentCrafting products, brands, and digitally augmented experiences for startups and Fortune 500 enterprises.
// 2014 - 2016Reinventing healthcare for a mobile-first world.
// 2008 - 2014Pioneering the mobile landscape through mobile ad-tech and native app development
// 2000 - 2007High-end digital retail experiences and global inventory management systems.
